About
About mù_
"Clothes are made from fabric."
Designer Kimura Ken's motto is "You can't make good clothes by thinking about the clothes themselves," and he consistently creates clothes by thinking about the fabric first.
Can you visualize the design you want to create?
It all starts with the fabric.
While design is important, attention to the fabric not only affects comfort but also the silhouette and form of the finished garment.
In addition, although there are many skilled craftsmen in domestic production areas, I felt that in recent years there have been fewer opportunities to see brands that have mastered these techniques, so I launched mù_ with the desire to once again create products that make the most of the characteristics of each production area.
The brand name mù_ comes from Kimura's nickname from childhood.
I don't know who started calling him that, but I never wondered why or how, and as soon as I was old enough to understand, people around me were calling me "Muu."
Just like his nickname, which became a part of Kimura without him even realizing it, we chose the brand name "mù_", which evokes the neutral image of "nothing", with the hope that this brand will become a part of your wardrobe, that you will pick up its products without even realizing it.
About SHOP
We decided to open a physical store because we wanted to communicate our brand in a way that was close to our customers.
The store uses vintage kitchen fixtures and has deliberately left the original holes in the walls and design graffiti on the floor, creating an unfinished atmosphere that is an element of the clothing.
The silver kitchen fixtures create a spacious atmosphere through light and sound.
The kitchen has a chaotic atmosphere, but the futuristic presentation creates a sense of incongruity.
mù_'s attention to detail is completed when it is incorporated into the wearer's story, so be sure to incorporate it into your wardrobe.
mù_lab.
In order to be able to share more closely things in development, such as not only products but also design ideas currently in concept and fabrics to be launched, we set up a design studio in the basement of the shop and named this space mù_lab.
In the basement, we will develop experimental items before they are sold in the general market, and in the future, we will release them as shop-exclusive items "mù_lab."
DESIGNERS
Susumu Kimura
Born in 1973, graduated from Osaka Mode Gakuen
Since the 1990s, he has been involved in planning and design for over 20 years as a product team member of an international fashion house brand characterized by the fusion of high fashion and formal wear.
In 2022, he will launch the brand "LOOPÉ", for which he serves as designer.
He has a wealth of knowledge about culture and vintage items, and is known for incorporating the appeal of "irrationality" found in vintage clothing into modern clothing, bringing about conflicting values. He specializes in fusion techniques.